Glossy Mania

You wouldn't think there was a recession on the way magazines have been behaving with their covers lately. Despite cutting back on staff a lot of magazines have been indulgent by producing two different covers (some even more) for an issue. The November issue of US Elle had five different covers of various Hollywood stars, the December issue of Ebony had a whooping eight different covers which featured the most powerful people in the States. Even the all new Vibe magazine have got in on the act of multi covers by kicking off with a double issue with Chris Brown and Drake. So it was no surprise when Honey magazine presented their double December issue with Angela and Vanessa Simmons beaming out as they celebrate the success of Pastry and a third series of their reality show, Daddy's Girls.

Glad to see Honey magazine back in the form where they belong.

Oh Elle!

Think back to when you were at school and there was a boy who you knew for ages but never took notice of because he was just there. Then one day you looked up and he had gone from being just some boy in your class to this drop dead gorgeous guy. You just shook your head and went - wow - when and where did that happen? Well that is what has happened with UK Elle magazine. In the 70s and 80s UK Elle was the very poor relation to Brit Vogue; not as heavy, not as glam and not as glossy. Then in the 90s and the heyday of maverick, Glenda Bailey, UK Marie Claire started kicking ass and put Elle even further in the shade. Now it seems that has all changed because Elle is right up there making waves. Since Lorraine Candy come to the helm in 2004 she has shaken the magazine to the core by bringing in the popular and much respected Chloe Sevigny as a style advisor and snapping up photographer, Mary McCartney. She also commissioned a new design that would shape the magazine into a style and fashion bible.

The April issue of Elle features the Elle Style Awards with pictures from the event, there is a black and white pictorial of the winners as well as profiles. Donning the cover is Hollywood's sweetheart a la Jennifer Aniston. We are also treated to an interview with Burberry's creative director, Christopher Bailey which is conducted by his close pal and original Pop Idol, Will Young. With wonderful images and great layouts the overall look is extremely fresh. Normally when I buy a glossy I have only found one or two articles that are worth reading but with Elle there have been at least four or five stories that I could sink my teeth into. The next issue in May looks to be a real scorcher with pop kitten Kylie on the cover looking all 60s. So with Brit Vogue getting all generic on us and Marie Claire now getting a touch bland it looks like Elle is here to save the day for glossy magazines.

Stylista

The theme tune is a bit like the signature song to The Devil Wears Prada (Jump by Madonna) and it has the formidable boss from hell so comparisons between Stylista and The Devil Wears Prada are expected. Stylista is a reality show that followed 11 wannabe fashionistas vying for the position as assistant editor at US Elle magazine. This job comes with other perks such as a plush apartment in Manhattan for a year and a wardrobe allowance from H&M for a year. Now who can argue with that? Stylista aired on CWTV between October 22nd and December 17th in 2008.

The contestants were aged from 19 to 28 and all came from a variety of backgrounds and as you can expect had very different personalities. There were five of them who stood out to me - for example Dyshaun - a wardrobe stylist who clicks his fingers a lot and squeals OMG quite a lot.

Then there was Kate - a former Law student who drama seemed to follow everywhere. She seems to get into arguments with every candidate in particular Megan - a boutique owner who is as calculating as they come. There was Ashlie - fashion buyer who is passionate and not afraid of confrontation. Then there was Johanna - a former Military Analyst who you would view as a fish out of water.  Fashion News Director aka boss from hell, Anne Slowey made no impression on me at all; she came across as stiff, cold and very awkward. She lacked the presence of Miranda Priestley/Anna Wintour and the sophistication. She was like a low rent version of Nina Garcia. Also what was up with her accent? Is it British, American, faux Brit or what? 

In each show each contestants are given two tasks; an assistants task that consists of something menial like putting together breakfast for Anne, pitching a birthday party for Anne's spoiled bratty niece or selecting an outfit for her to wear for a weekend away. The winner is given the power to choose the team members for all groups. A move that a few of the contestants relish as they have the power to influence the outcome of that episode's task as well as the actual competition. After the groups are decided they are given an editorial task which ranges from styling a photo shoot, working on a trends page, producing an ad campaign and working on a fashion shoot. This is really where the show comes into its own and sheer genius; think Project Catwalk and The Apprentice - candidates getting down and dirty into an exciting and creative project and you get the gist. The groups present their ideas to Anne and her cronies, the weakest group is brought back in to face the music and the worst performing person or in many cases - the scapegoat is sent packing. The show wonderfully demonstrates that it is the combination of a great idea and the execution that makes a successful project.

Stylista has enough action to keep you interested but the constant bickering between the contestants gets tiring and very jarring after a while.  We all know that the fashion industry contains unsavoury characters but I feel that the producers went too far with this. No matter how bitchy fashionistas can be to one another the ultimate thing that remains is that they are always professional. My opinion about Stylista is what a great show it is bloody shame about the drama.  However, there are some good stuff that came out of the show such as insider blogs from the peeps from Elle mag such as Fashion Bookings Editor, Malina V. Joseph. More interesting are the stories from the contestants, Ashlie shares her Stylista experience with us in her blog along with Kate. 

I enjoyed watching the show but what I have gained from the show is the amount of thought and effort that goes into producing those editorial pages; the pondering over the headline, strap lines, images and captions. Not an easy task and who said working on a magazine is all glamour. In case you are interested the person who landed the coveted position was Johanna who worked her ass off to raise her stake in the fashion game. She even went as far as to set up a blog where she could display her writing talents. Check it out here. 

Cover Girl

Nabbing a super hot, A list star for your cover is no longer a big deal for glossy magazines. Check out the women's magazine rack and you will see famous personalities like Reese Witherspoon, America Ferrera and Rhianna peering out at you. Publishers are now pushing the boat out and going that one step further. To go with that lavish cover shoot is the cover shoot video where behind the scenes footage of the star is screened. This is viral marketing at its best as this video is plugged in the Editor's letter and posted on the magazine's website as well as YouTube. Practically every magazine worth it's salt has followed suit such as NYLON, Marie Claire, Elle and InStyle. Check out the shoot with Queen of cool, Gwen Stefani during her cover shoot for the November issue of InStyle.

Style A to Zoe

Well here it is at last - Style A to Zoe: The Art of Fashion, Beauty & Everything Glamour - the much awaited book by Rachel Zoe. I have been really looking forward to getting my hands on this book and was delighted when it came through the door, compliments to Little Brown Book Group. At 36, Rachel (pronounced ‘Zoh’) with her ultra petite frame could pass for at least a decade younger. If she walked down the street in London no one would recognize her yet today she is one of the most powerful names in fashion and quite an important one too. Her ‘Nicole Ritchie’ makeover, created the Zoebot look of 2006 with the smock dress, skinny jeans, flat ballerina pumps topped off with the over sized sunglasses and over-sized bag. Since then she has built up an amazing array of clients who range from who’s is who of Hollywood. Keira Knightley, Mischa Barton and Lindsey Lohan are just a few clients on a tip of a very large iceberg. Before her days of commanding a £6,000 fee, Ms Zoe (real name Rachel Zoe Rosenzweig) spent her time at YM magazine where she honed her craft as a stylist. After serving there for three years, she went solo and picked up clients like Britney Spears and Backstreet Boys. She eventually decided to drop her surname and become simply, Rachel Zoe and then swapped the Big Apple for the sun filled LA. Rachel hit pay dirt in 2004 when she teamed up with Nicole Ritchie who had recently gained fame in the reality show, The Simple Life. The rest and I will cheesily say is history!

Style A to Zoe is certainly a glamorous affair, it is roughly A4 sized and the cover is a gaudy gold. Inside the book, Rachel dares you to release your inner goddess and get glammed up for all occasions. We are not just talking about parties, black tie dos and weddings here that also goes for hanging out at weekends and lounging round the house. As far as Rachel is concerned there is no excuse for being sloppy and ladies should look slick at all times. The book is divided into eight sections which consist of excessories, life on a red carpet, the day after, jetset, lipgloss and mane, behind closed doors and entertaining. There is also a directory for art of glamour called glamour a to zoe. We are also treated to contributions by the uber stylist’s designer chums such as Donatella Versace, Michael Kors, Diana Von Furstenberg and many more who I do not have the space to mention. Boy I had no idea that little lady was so popular. Opulence is the word I would use to describe the book and it reminds me very much of the look of the 70s of being immersed in luxury materials like gold jewelry, fur and silk. The pictures in the book are lovely and the illustrations of Rachel herself with her long flowing blonde mane and skinny bod are certainly eye catching. Still at least she is very aware of what she looks like. I am sure you will not be surprised when I tell you that this book was co-written by a journalist. Rosie Apodaca, a pop culture and style connoisseur who writes for Harpers Bazaar, Elle and Paper also plays a part in this title. I would give this book 9/10 for coffee table appeal and 6/10 for readability. I am not sure how long the Zoe bubble will last because as we all know, fashion is a revolving door. For now Rachel is enjoying the ride while it lasts.

Style A to Zoe is published on 1st November.

The Little Black Book of Style

Here we go, another style book that has been getting a lot of hype. The Little Black Book of Style (LBBS) by Nina Garcia, you know the one from Project Runway and Fashion Director of Elle magazine. Well her book makes it debut in November. I am assuming that the release date is to avoid clashing with the hysteria of the style book by a certain Ms Zoe. Now what can I say about the LBBS? Well to be honest, not a lot. It is an ok book and the cover is the most striking feature. Black of course but pocket sized and hardback so it possess an aura of quality. LBBS is best described as "a guide to help you explore your own fashion voice - the piece of you that joyously revels in the glamorous experience of creating your best self." Hmmm very profound or maybe just pure mumbo jumbo. The book is formed of six chapters which are: Be your own muse, The Basics, Inspirations, What to wear when, Insider tips and tricks and Fashion cliff's notes. Interestingly, Nina refers to her Colombian background when describing how she came to create her own style. She also uses iconic imagery from films, music, travel and art when identifying style. The inspirations chapter is probably one of the best bits of the book, I find the section on 'What to wear when' just a tad patronising. It does not take a genius to work out how to dress for a funeral. 'The basics' reads just like a page from Trinny and Susannah's many books and offers no real surprises. However what redeems LBBS is the wonderful artwork which is produced by Ruben Toledo. Brilliant to see that he is credited at the back of the book. He brings the LBBS to life with his fantastic illustrations and his superb typography. From an artistic point of view this book is a work of art but from an editorial one it is a bit of a flop.

The Little Black Book is out in November.

Picture from amazon.co.uk

What Not to Wear

The BBC's style bible, What Not to Wear (WNTW) made a return last week with it's second generation of presenters, soul diva, Mica Paris and model, Lisa Butcher. With our beloved Trinny and Susannah now defunct to ITV, super mates Mica and Lisa have taken over the mantle of anchoring this very popular series. Over the years WNTW has become a magnet for viewers and it's take on the way women and men see their bodies is compulsive viewing. The award winning series turned hard core fashionistas, Trinny Woodall and Susannah Constantine into household names. Their no nonsense advice has resulted into a highly lucrative brand with spin off books and videos. When the duo left last year to host a new show, Trinny and Susannah Undress, on rival station ITV many people wondered who would be able to fill their stilettos. Enter Mica and Lisa, best buddies for years yet they are as different as night and day; Mica is voluptuous and exotic while Lisa is thin and blonde(ish). Mica was pretty big in the 80s and 90s and had a platinum album while Lisa won Elle magazine's Face of 87 competition and went on to become the Face of the 90s. The couple's debut last series brought an interesting dynamic to WNTW, what with Lisa practically having grown up around clothes and Mica's knowledge on image and projection. They must have done something right because the show was quickly recommissioned and is now back for another series.

I didn't really catch all of the last series with Lisa and Mica but I do remember watching one of the shows and sniggering at what Mica was wearing. For those of who don't know Mica comes across as a very vibrant character which is reflected in her dress sense. However due to the lack of decent fashion programmes and out of sheer curiosity I decided to tune into the new series. With compliments from the BBC I watched the first three episodes back to back. The first one was about identical twins who were alike in every way, the second one featured teenagers who dressed like they were middle aged and the third one and most interesting was about sports women. All of these women had very little self esteem where their bodies were concerned and in some cases it went deeper than that. For instance a couple of them had been bullied when they were younger and the experience scarred them. This is where Mica and Lisa are in their element, reassuring the women, cajoling them and laughing with them and making them feel good about themselves. This programme really demonstrates how what you wear can affect how you feel and vice versa.

What Not to Wear is on Thursday at 8.00pm on BBC 1