Only the Brave

I know this fragrance is for guys but I love the adverts especially the one featuring Common. I really like the lyrics which are set upon some funky drumbeats. Only the Brave is a perfume that not only smells good but also possess an awful lot of attitude. The bottle is shaped like a clenched fist which is a symbol of strength and the ingredients are leather, styrax, labdanum, woody cedar and lemon. Only the Brave is all about tapping into the strong identity of young men.

The adverts are produced by Paris based ad agency, Fred and Farid whose portfolio include McVities and Orangina and features Common and models Sam Ways, Tony Ward and Daniel Pimentel . The campaign is a combination of print adverts which have been placed in hip magazines and billboard posters. These amazing images have been shot by a photographer called Platon who has worked for just about every magazine in the business and has shot many famous people including Barack Obama. As well as lots of acclaim there have been a few criticisms of the ads, with Adweek calling them disturbing and threatening. Spoilsports I say, some people really need to take a chill pill.

Rapper, Common


Model, Sam Ways


Model, Daniel Pimentel


Model, Tony Ward


Images taken by Platon