Kim Kardashian Perfume Launch

I used to scoff at the Kardashians as I saw them as pretty ladies who only got famous due to Kim's allegedly leaked sex tape. I mist be getting soft because over the last year or so they have grown on me and I now find myself tuning into their many reality shows. I have to admire their hustle because the Kardashian empire consists of TV shows, (Keeping Up with the Kardashians, Kourtney and Khloe Take Miami, Kourtney and Kim take New York and Khloe and Lamar) boutique stores with D-A-S-H in Miami, LA and New York, book deals with Kardashian Konfidential and now they have branched into perfume. Keeping Up with the Kardashians has been a huge hit making the Kardashians millions in the process. It is no surprise that Kim has picked up Entrepreneur at the Glamour Women of the Year Awards this week but really it is Mum, Kris Jenner who is the brains behind the brands. She may pimp out her kids to make a fast buck but she there is no doubting that she is a very canny business woman. Even little sister. Kendall has got in on the money making; she is the face of Forever 21 and is set to star in her own reality show called LA Prep.

I attended the launch of Kim Kardashian's self titled perfume yesterday at the ever so lush Dorchester along with the rest of magazine lovies and beauty bloggers. As you can imagine it was complete opulence all the way, the suite was decked out in light pink and we were served Hors d'oeurve with pink champagne. Earlier that day Kim had launched the perfume at Debenhams where she caused quite a stir. Talking to a few beauty bloggers it was quite overwhelming to see the impact the Kardashians have had on young women and indeed on pop culture. She may have the face of an angel and body of a jezebel but young women are able to relate to Kim Kardashian and her self made fortune and A list lifestyle makes her aspirational. So no surprise that Sas & Company jumped at the chance of working with her. We do not need a reminder of how popular celebrity perfumes are and Kim's fan base is huge. She is also savvy enough to tap into element of social media to interact with her fans. For instance when she was working on the perfume she obtained her fans' input by asking them to tell her what their favourite scents were. She then worked closely with top perfumer, Claude Dir of Givaudan to create the modern fragrance. The whole idea was to create something pretty and feminine.

The perfume bottle is very classic, it is round shaped and in a sexy deep purple. The colour actually reminds me of the one Stella McCartney uses for her perfume. I am fussy about my perfumes and like them light, refreshing and sweet so this perfume ticks all the boxes. It really has a glamorous and pretty smell which makes you feel very feminine. It contains mandarin, honeysuckle and orange blossom mixed with pink jasmine, tuberose, sensual spices and lush gardens. What is so cool is that the perfume comes in a spray which is packaged into a light pink chrome bottle.

The perfumes are prices at 22.95 for 30 ml, 29.95 for 50ml and 39.95 for 100ml.

Kim Kardashian is available to buy from Debenhams now and will be available to buy from other stores in July.