More Magazine's Facebook Issue

I love to see magazines taking on revolutionary ideas so when I came across a tweet by Nik Thakkar from KARLISMYUNKLE about more! magazine's special Facebook issue I had to check it out. Apparently more! have the largest number of Facebook fans than any UK women's magazine so in order to maximise this they came up with a genius idea of creating a special issue generated by Facebook. more! staff liaised with their fans on Facebook to get ideas for news, features and interviews. They asked them who they would like to be featured inside the magazine and on the cover and they also invited five Superfans to come into the office and help out with headlines, pictures and other elements that involved putting the publication together. So who were more! reader's top choice for the front cover? Well none other than Lily Allen who is the lady of the moment, what with getting married over the weekend and announcing her pregnancy. Good to know that more! readers like to keep things relevant. Well done to more! for coming up with such a novel idea. I swear I have not looked at the magazine for years and only became aware that it was still going a while ago. That will certainly beat Position of the Fortnight.

Have a look at the more! magazine website.

You can check out more!'s Facebook page.

more! 's Facebook issue out in the shops now.

Check out the video below which has an interview with more! editor, Channy Horton.