Sunday, 4 November 2007

Cover Girl

Nabbing a super hot, A list star for your cover is no longer a big deal for glossy magazines. Check out the women's magazine rack and you will see famous personalities like Reese Witherspoon, America Ferrera and Rhianna peering out at you. Publishers are now pushing the boat out and going that one step further. To go with that lavish cover shoot is the cover shoot video where behind the scenes footage of the star is screened. This is viral marketing at its best as this video is plugged in the Editor's letter and posted on the magazine's website as well as YouTube. Practically every magazine worth it's salt has followed suit such as NYLON, Marie Claire, Elle and InStyle. Check out the shoot with Queen of cool, Gwen Stefani during her cover shoot for the November issue of InStyle.

2 cool comments:

Brown Girl said...

Yes, all the magazines are doing it now. Even where I work (occasionally). It is marketing at its finest. I actually enjoy seeing the behind-the-scenes stuff. It's like a magazine in motion!

Pix Gremlin (akin) said...

While the magazines I work on wouldn't go down this path, it's now the way forward.