What made you start blogging?
A serious case of narcissism. No seriously, I jumped on the blogging bandwagon as I needed a new creative outlet and going online seemed like a good idea at the time. As I was unable to speak HTML and had limited funds (I was deputy editor of a teen mag at the time), so Blogger provided the perfect platform for getting started. My first posts, in January 2007, were about a stationery store, body image, style icons, Jane magazine and Frankie magazine – I've retained pretty much the same content lineup since.
Describe the concept behind GWAS
How do you think bloggers have made an impact on the media?
You have had a great career as a journalist can you tell us who you have worked for?
Describe a typical day in the life of Erica Bartle.
We all know you are a total mag freak but can you name your five fav mags?
You know, most of all I actually relish the free newspaper glossy supplements we get here in Oz - Good Weekend, Sunday, Sunday Life - the features are truly excellent, the bitsy front-of-book pages are always a treat, the columnists are consistently funny and informed, and they provide just the right amount of style and/or beauty inspiration and celebrity. I could easily let my glossy subscriptions lapse and let these publications fill the void (and I've no doubt I'd be a less neurotic woman for it!).
However, if I have to choose my favourite glossies, I'd choose the publication below:
UK Vogue - I think Alexandra Shulman and team do a fantastic job.
Australian Vogue - the features are consistently good.
Frankie - an Aussie young women's mag with a decidedly un-Cosmo slant.
Girlfriend - my former teen mag stomping ground.
Madison - Australian women's mag.
Shop Til You Drop - the Aussie answer to Lucky.
Name five blogs that you read religiously
Mamamia.com.auGoFugYourselfUK Vogue - I think Alexandra Shulman and team do a fantastic job.
Australian Vogue - the features are consistently good.
Frankie - an Aussie young women's mag with a decidedly un-Cosmo slant.
Girlfriend - my former teen mag stomping ground.
Madison - Australian women's mag.
Shop Til You Drop - the Aussie answer to Lucky.
Name five blogs that you read religiously
How do you see GWAS evolving over the next two years?
It's a total cliche, but GWAS is becoming a brand in its own right. I'd love to launch an online shop to coincide with the site's editorial offering and also explore video, etc. As long as there are glossies being printed, GWAS will be in business.
3 cool comments:
Great interview. Thanks so much.
I'm with Erica on the weekend mags - they're the best. (Tho' as I'm in London my picks are the Weekend Guardian mag, Observer Magazine and Sunday Times Style.)
Lovely interview! xx
Brilliant interview! I love GWAS, Erica's style is so informative, yet quirky and she comes across as ultra positive. I used to be such a glossy mag addict but in recent years have had to cut down on my habit.
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