Thursday, 7 June 2007

Graduate Fashion Week

On Monday I woke up with a migraine and had the sudden urge to stay in bed all day. I had planned to go down to Graduate Fashion Week (GFW) to see the collections but my head was saying different things. However, temptation got the better of me, I figured that the fresh air as long as the innovative ideas that I would see at the event would do me the world of good. I was not wrong, a few hours and two paracetomols later I was at Battersea Park Arena along with my press pass and goodie bag feeling revived and very inspired. I did have to pinch myself that I was at the right event because the last time I went to GFW it was a low key affair with a few portfolios on display. Today GFW is a huge event that attracts high profile sponsors such as River Island, Revlon, L'Oreal, Pringle and magazines like Cosmopolitan, Company and Glamour. In fact the event is highly acclaimed as one where you find the latest talents in fashion; Stella McCartney got her break here a few years ago along with Alexander McQueen, Julien MacDonald and John Galliano.

At the exhibition what I saw before me were magazines, business cards, posters, brochures, bags and other promotional merchandise that were produced to an amazingly high standard. Battersea Park Arena was filled with a buzz of excitement, expectation and amazing energy and I am so glad that I made it down.
The first show I saw was the University of the Creative Arts which featured everything from hoodies, monochrome designs and tailoring. After that I grabbed Nwannie who was working hard backstage dressing the models for that show and we headed to the press office for some lunch. I must admit I was very impressed with the press office at this function, they served non stop food and plenty of drinks. It was also decked out with cosy sofas, fancy tables and wifi where the grande dame of fashion journalism, Hilary Alexander was seen looking rather stressed. In fact the treatment of the press at GFW was commendable; we were ushered into each show without having to queue and were allocated front row seats. This is a far cry to London Fashion Week where we have to queue for ages in the cold and even when we get in we have to stand. It will certainly be a shock to go back to that. As well as seeing vibrant and wonderful collections we met some characters along the way such as a young man from a glossy magazine who was taking pictures with his camera phone. In the press room we got chatting to a journalist from menstyle and we also met some great guys from Disorder magazine who were lots of fun. It was a truly gratifying day and I am still blown away by the amount of talent that is produced in this country and I just hope all of them find jobs in the area that they wish. Picture taken from Graduate Fashion Week website

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