Sunday, 31 August 2008

Breakfast Club 2.0

It is good to know that the wonders of The Breakfast Club have not been forgotten. As well as the social psychologically issues that the 80s film raised there is also the kookish vibe, pop rock music and edgy fashion. These elements all packaged together created a wonderful form of pop culture that remains true today. So it is no wonder that US store, JC Penney has used the format of The Breakfast Club as a TV advert. Made by advertising supremos, Saatchi and Saatchi, the commercial which is called 'Get That Look' shows the famous bits from the film. We see five teenagers arrive at school for detention and see them performing the antics that we saw in the iconic film with an updated version of the theme soundtrack being played. It is really is a cute sight to see and I only have one question. What took them so long? Check out the advert above and tell me what you think.

3 cool comments:

Kwana said...

I loved this ad as soon as I saw it. It's genius marketing to parents as well as the kids.

Jamal Bonner said...

Why again did they let you into the US again?? And who let you watch American tv??

Anonymous said...

i'd love to know if the breakfast club says anything relevant to today's teenagers. it's message seems pretty timeless to me