Friday, 23 January 2009

Gossip Girl Addiction

Wow, Gossip Girl just gets more popular by the hour. The show that was created from a popular book series has now turned into serious regular viewing by savvy teenagers and their hipster older brothers and sisters. The delightful, Fashion Addict discussed the male addiction to GG here. Now it looks like lifestyle companies have fallen head over heels with the show and have been snapping up GG stars to become faces of their brands. Taylor Momsen who plays status climber, Jenny Humphrey can be seen in a gritty commercial for Nike where she trys to outmaneuver the paparazzi. It is shot in an underground car park and we see Taylor laying down some serious martial arts and ninja stuff. Then there is Leighton Meester and Ed Westwick - who play the bickering Blair Waldorf and Chuck Bass - and are now the faces of Nikon's Coolpix camera. The ad campaign is a series of magazine shots where we see Ed in a suit posing on a Vespa. He is also seen playing with a football (homage to his Brit roots) and singing onstage with his band The Filthy Youth. While Leighton records her upcoming album, chats over pizza and gets all dolled up in a makeup chair. Talk about art imitating life.

Check out the Nike ad with Taylor below.

2 cool comments:

ShonaVixen said...

I'm a GG addict!!I love it!Love it!!!

Mo said...

i had to laugh when i saw that Nike ad, IMG sure knows how to market Taylor, she's come a long way from The Grinch

but i too am a GG addict, the cloths drama, everything, i wrote a review of it at my newspaper, i got my editor on it too!