Wednesday, 17 March 2010

My Space - Nik Thakkar from mediacation

We all know that there are loads of fashion blogs, beauty blogs and celeb ones but there are not that many which focus on pop culture. At times I feel rather alone in blogsphere when ranting on about TV, magazines, books et al so I was delighted when I came across mediacation which covers all these topics in aplomb. Nik Thakkar describes his blog as a pop cutural zeigest through the eyes of an entertainment publicist. I caught up with him to find out more about his blog.

Describe the concept of mediacation
mediacation is essentially a pop culture blog, the content itself is totally accessible to everyone - but the detail appeals to a more media savvy audience. The blog comments on aspects of pop culture and the effect that media has had on it, or the effect that the content has had on media. Whether it be product placement in a Lady Gaga music video, critical reaction to a publicity stunt by a celebrity or simply something great that a fashion brand has done on the catwalk. The tone is quick-witted and what a friend once described to me as a "PR-smut-fest", but in a smart and zeitgeist kinda way.

Where do you scribe?
I squeeze writing in between ridiculously tight deadlines imposed through my job as an entertainment publicist, but mostly in the evenings when I have the opportunity to be more personally creative. My MacBook ends up being my best friend and worst enemy. Ideas for posts come to me on the underground or at the gym and I just note them down on my [enter gratuitous product placement here] Motorola MILESTONE Android phone (yes, Google Android is the future of mobile, even though I am an Apple-child born and bred). I also end up emailing myself ideas from work, if I don't have time to write them up in detail on the spot.

Why that place?
My place is everywhere. As long as I am connected to the internet in some way, I am content and know that my ideas can be saved and transformed into a post…eventually.

What is on your bed at the moment?
Nada. Although, when I have the chance to be messy, everything. Piles of magazines (I still love print, there is nothing like seeing a glossy feature or photoshoot from Paris Vogue, i-D or L'Officiel Hommes in print), my phone, iPod, MacBook…you get the picture.

What form of inspiration do you have on the wall?
Nothing. Does that make me a minimalist, or just really uncreative? I tend to store inspiration digitally or in my head. In all honesty, I spend very little time in a place that I can call home, so I need to be able to take it all with me, like some kind of travelling data bank of Ellen Von Unwerth photo shoots and Pedro Almodovar films.

Do you keep a tidy office or are you a messy worker?
Horrifically messy, it's shocking. Working in PR lends itself to reading a lot of publications, and my favourites end up living permanently on or under my desk. Collecting/hoarding style magazines has ended up becoming a bit of a hobby. POP, LOVE, Man About Town or anything imported - the fatter the better. 

You can read Nik's blog here.

You can follow him on twitter here

1 cool comments:

Anonymous said...

CUTE! Is this the first guy you have featured? Do it more often, I am liking the fashion posts on his blog too.