Online Blog Festival: Love Blogging

A few weeks ago the fabulous Disney Roller Girl announced that she was being featured on Vice Style as part of their Love Blogging season which takes a look at five leading fashion bloggers. Although this piqued my interest I never got round to checking it out. However, when an email from the Vice Style PR team dropped into my mail box I decided it was time to have a good look at Love Blogging. The series consists of five short films which celebrate the the new wave of fashion blogging but there is a twist here; instead of a straight documentary about the said blogger the film also features their fashion muses who discuss the impact that fashion blogging has had on the industry. The concept of Love Blogging was to launch Blackberry Torch (each blogger is seen working on the Torch) and the bloggers were selected by Blackberry XXX and Vice Style collaborator Daryoush Haj-Najafi. The five bloggers are Madeleine Ostlie from Seamless Fashion, Alice Goddard, Letty Schmiterlow & Louise Benson (a trio of independent bloggers), Bip Ling, Stevie McKenzie-Smith from Discotheque Confusion and of course Disney Roller Girl and they talk about what inspires them to blog, what they are passionate about and other bloggers that they admire. The bloggers appear alongside their fashion muses such as Lulu Kennedy, Celestine Cooney, Richard Nicholl and Gillian Watkins.

Each film is really well made, extremely glossy and draws you in and it is really great to see the bloggers at work ie taking pictures, discussing ideas and conducting research. Most of the videos that I have seen show bloggers talking into a camera or at fashion shows so this is really refreshing and to a certain extent rather innovative. Love Blogging actually launched in October with a film dropping each week - the film above is on Madeleine Ostlie from Seamless Fashion but you can catch the other films on Vice Style.