Friday, 1 April 2011

The Big Fashion Wardrobe

Like most ladies I have always yearned for one of those huge walk-in wardrobes that holds all your clothes, shoes and bags. Rather like the one that lucky Carrie Bradshaw had in her bachalorette apartment and the lush one that Big built her in the first movie. Well those clever people at Westfield London have come up with a genius idea to host a vibrant room that contains a massive walk in wardrobe smack in The Atrium. Brands like DKNY Jeans, Firetrap, French Connection, Jaeger, L.K. Bennett, House of Fraser, NW3, Reiss, River Island and Ted Baker are displaying their wares while welcoming their customers to a unique experience. All the stores are offering exclusive discounts and some wonderful prizes are up for grabs. The concept of The Big Fashion Wardrobe is that fashionistas can experience every stage of looking fabulous from being in an opulence wardrobe full of clothes and accessories to getting a fabulous new hairdo and a fantastic makeover. After that customers will be able to show off their new look in a photo shoot. Added to that there will also be fashion blogging writing workshops hosted by a few popular bloggers which took place in the swish blogging suite. If that is not enough the day will be topped off with a fashion show. I popped down to Westfield yesterday to have a look at the event and I was very impressed, the organisers have really gone all out to make it a really seductive event for shoppers. This is where Westfield stands out ahead of all the other shopping centres such as Bluewater, Lakeside and The Trafford Centre. The theme here was glamorous opulence, whether you were delving into the rails of designer brands like DKNY Jeans or high street stores such as French Connection you were privy to the same euphoric experience that shopping for that special outfit can give you. Westfield London does it again!

The Big Fashion Wardrobe takes place at Westfield London till Sunday 3rd April. You can check out the website here.

PS: While I was impressed with The Big Fashion Wardrobe I cannot say the same with the PR team. I sent an email asking for a press release to be sent to me so I could cover the event but heard nothing back. I did not even get a reply to the tweet I sent, so much for engaging with customers. Anyway despite being ignored by the PR company I decided to take myself off to the event myself and I am glad I did.

PPS: I would like to add that after my outburst I received a lovely email from Propellernet who do the PR for Westfield apologising for the breakdown in communication and inviting me down to the event. Sadly I was unable to attend but I do appreciate them reaching out to me and trying to make amends.

1 cool comments:

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I must check Big Fashion Wardrobes tomorrow,thanks for informing me about this