Lipstick Jungle Fever

Candace Bushnell must be patting herself on the back. Not only has she just turned 50 but her book turned TV series, Lipstick Jungle has made the cut in the US by being commissioned for a second series and to top that off it has also been picked up in the UK. The show that has been billed as the grown up Sex and the City features three women who are high players in New York. For a complete lowdown on the show read my previous blog here. The promotional campaign for Lipstick Jungle will be the biggest yet, for the launch. Living TV have gone all out in making sure that all and sundry are aware of Lipstick Jungle. Living TV in conjunction with Coffee Republic will be introducing Lipstick lattes - vanilla flavoured coffees and Lipstick cupcakes - with a kiss shaped icing to celebrate the show. There will also be Lipstick Jungle branding on coffee cup sleeves, screen savers, tables and posters in the cafes. As well as advertorials in Heat magazine there will be cover wraps in London free sheets papers such as London Lite and London Paper. Another exciting element to the marketing mix will be branded Oyster cards with dinky mirrors so Lipstick Junglers can check out their looks en route to work. You have been warned, you are entering Lipstick Jungle Fever.

Check out The Times' feature on Candace Bushnell here.

Media in the City

They came, they saw and they conquered and then they were gone in 60 seconds. Who am I talking about? Four ladies called Sarah Jessica, Kim, Cynthia and Kristin who brought the West End to a stand still during the much awaited premiere of Sex and the City: The Movie. The media fascination with this film has grown over the last four years, Face it press coverage was never going to be an issue, every media outlet in the world wanted this film and in order to stand out, editors had to think out of the box in order to produce memorable stories. Some failed miserably like The Guardian who for some reason unknown to me commissioned Alice Wignall to ask the tedious question as to whether a feminist can really love the show. Yawn - boring!! However, a few mediums did an excellent job such as The London Paper who have treated us to a novelty guide to New York City in Carrie, Samantha, Miranda and Charlotte style. Also Heart FM who have really taken the film's mantra to heart and renamed itself Sex and the City FM for this week only. They will also be airing promos from the film and running competitions all week. Now that is what I call entertainment.

So here is my list of the top five media coverage of Sex and the City: The Movie.

1. EW.com have published a fantastic piece on six ways of looking at Carrie. Six men and women from all walks of life discuss the show and our favourite gal about town.

2. Mandi Bierly from EW's quirky confession on when she connected with S&TC. Aided and abetted by comments from readers.

3. US Vogue's depiction of Carrie and Big on their honeymoon was delightful and sexy.

4. The New Yorker's fantastically insightful profile on SJP herself.

5. Missy Schwartz from Entertainment Weekly has written a brilliant piece on the long journey of this year's much anticipated movie release.

Have you been taking in the media stories for the Sex and the City film? Which one has impressed you the most?