Adidas House Party

Now we all love that T-Mobile advert with people getting down at the train station but another commercial that has grabbed my eye is the Adidas house party. The three striped brand is celebrating 60 years in the business by throwing a huge house party and inviting celebs such as David Beckham, Estelle, Russell Simmons, Kevin Garnett, Missy Elliott, Katy Perry, The Ting Tings and skate boarder Mark Gonzales. Performing at the event are Norwegian hip hop band, Madcon with their hit single, Beggin. I really love the pop cultural references in the ad such as the graffiti, kids on skate boards and also on motorbikes. The ad is directed by Nima Nourizade who has made music videoa for Lily Allen and Mark Ronson. The advantage to Adidas not being as huge as Nike is that they hold a sense of allure and individuality. This gives them a sense of coolness that Nike could never match hence their strong affiliation with hip hop. The concert where Run DMC got everyone in the crowd to wave their Adidas sneaker in the air is legendary.

Check out the prologue of the advert below where we see the celebs being invited to the jam.

This scene below is where Kevin Garnett is challenged in a card game - the break dancing scene at the end is wicked.

It does make me wonder where creative agencies will go next with their concepts, they seem to be pushing the boundaries a lot and coming up with amazing stuff like the Virgin advert that never fails to blow me away every time I see it - which I wrote about here. Combine that to the T-Mobile ad that always makes me smile and the glamorous Marks and Spencer ones and adverts have become a lot of fun to watch. Spot al the celebs in the adverts and let me know if I have missed anyone out.

Virgin Atlantic - Still Red Hot

Think back to 1984 (for those of you who are old enough) when it was all about the miner's strike, Rubik cube, LA Olympics, yuppies, oh and good old Maggie Thatcher. God, it takes you back doesn't it? Even more pivotal is that 1984 is the year when Richard Branson launched Virgin Atlantic. 25 years later, Virgin is one of the most popular and successful airline in the world. Their attention to customer service and up to date technology - they were one of the first to have TV screens on the back of seats - has endeared them to passengers worldwide. I have flown with them on a few occasions and had a fabulous time, in fact I did want to get off the plane. Celebrating a quarter of a decade in the industry is a big deal and most airlines would be satisfied with a big party and a cake but this is Virgin we are talking about and they love to create a big bang. Hence their new TV advert which is so retro it hurts; it is set to the background of Relax by Frankie Goes to Hollywood and shows all the 80s influences that you can think of. However, the ad has a slight twist as it features glamorous airline attendants and a pilot waltzing through a drab airport wearing the hot red uniform. This really reminds me of the film, Catch Me If You Can where Leonardo DiCaprio's character is escorted by gorgeous flight attendants into an airport. The advert is created by ad agency, RKCR who gave us those delicious TV adverts for Marks and Spencer and the slogan is 'Still Red Hot' which I am sure it will run and run.

Check out the scene in Catch Me If You Can below and tell me what you think.