Tuesday, 3 February 2009

Adidas House Party


Now we all love that T-Mobile advert with people getting down at the train station but another commercial that has grabbed my eye is the Adidas house party. The three striped brand is celebrating 60 years in the business by throwing a huge house party and inviting celebs such as David Beckham, Estelle, Russell Simmons, Kevin Garnett, Missy Elliott, Katy Perry, The Ting Tings and skate boarder Mark Gonzales. Performing at the event are Norwegian hip hop band, Madcon with their hit single, Beggin. I really love the pop cultural references in the ad such as the graffiti, kids on skate boards and also on motorbikes. The ad is directed by Nima Nourizade who has made music videoa for Lily Allen and Mark Ronson. The advantage to Adidas not being as huge as Nike is that they hold a sense of allure and individuality. This gives them a sense of coolness that Nike could never match hence their strong affiliation with hip hop. The concert where Run DMC got everyone in the crowd to wave their Adidas sneaker in the air is legendary.

Check out the prologue of the advert below where we see the celebs being invited to the jam.

This scene below is where Kevin Garnett is challenged in a card game - the break dancing scene at the end is wicked.

It does make me wonder where creative agencies will go next with their concepts, they seem to be pushing the boundaries a lot and coming up with amazing stuff like the Virgin advert that never fails to blow me away every time I see it - which I wrote about here. Combine that to the T-Mobile ad that always makes me smile and the glamorous Marks and Spencer ones and adverts have become a lot of fun to watch. Spot al the celebs in the adverts and let me know if I have missed anyone out.

6 cool comments:

Angel said...

Like you I love that advert, its brilliant!

Kwana said...

Oh that is really good!

coco said...

Is it me of does the frozen still on the first video look like Jordan?

Ondo Lady said...

Jordan?!! I looked again and I can't see her. How weird!!!

Rollergirl said...

I like the prologue one - I didn't know Russell Simmons was so hot!

MarazA said...

I work in TV. I'm a copyrighter and I do advertising. This is what I like to se when I watch or make an ad. Iv never been crazy about adidas bt I am now. WOW! These ads are hot!