Wednesday, 23 March 2011

Chelsea Girl is Back in Town

The main message from The Look Show which took place in February was that the 70s were going to dominate the Spring and Summer season. This is even more resonated by the re-launch of Chelsea Girl which is something of a fashion icon. For those of you who are old enough (side eye) Chelsea Girl was the stomping ground of many a trendy lass during the 60s, 70s and 80s who badly needed her fashion fix. The store was the first UK boutique store and stood out from its counterparts such as Topshop and Tammy Girl because of the boho and quirky feel the shops held. The mantra was affordable clothing that was on trend but also fun and exciting. In 1988 we said goodbye to Chelsea Girl as River Island took its place and made their stamp on the High Street amongst the likes of Miss Selfridge, Warehouse and Topshop.

So kudos to River Island who are bringing the brand back with a blast starting with a pop-up shop in Selfridges. Fans both old and new will be able to get their hands on the capsule collection which comprises of 40 pieces for the Spring and Summer. The new range is designed by National College of Art & Design student, Lucy Moller who joined the River Island team after winning an internship and Brand Director, Farida Kaikobad who worked on Chelsea Girl in the 80s. Lucy used old pieces from Chelsea Girl that she found in the archive, ebay and in her mother's attic. Well you cannot get anymore vintage than that can you? Fashion enthusiasts can look forward to mini skirts, shorts, crop t-shirts, wide leg trousers and printed maxi dresses in florals, geometric-inflected prints and wispy fabrics. The clothing line is being pitched as the younger sister of River Island which I think is kind of cool as we all that teens are huge influencers in fashion. Look at Madonna and daughter Lourdes's fashion range, Material Girl which seems to be doing well not to mention teen stars such as Selena Gomez, Emma Roberts, Miley Cyrus and Taylor Momsen whose style is often copied by teen girls.

The Chelsea Girl pop-up shop will be open in Selfridges from Thursday 24th March to Thursday 31st March,.

The collection will be available to purchase from selected River Island stores next week and is also available to buy online here.

Styling by Arieta Mujay and image by Nick Haddows. 

2 cool comments:

Keianna Johnson (KeeKeeAllNatural) said...

I am not the fashion type but I always enjoy reading your blog...I find out things wouldn't have other wise. Good Stuff.

Chris Marie said...

Extremely great blog! Looking back for more