Essex Fashion Week was indeed real. The event was founded last year by twins, Adam and Simon Ryan and the idea was to make some noise about Essex and show that the county is much more than fake bakes, white stilettos, vajazzles and nail extensions. Essex Fashion Week kicked off last Thursday and yours truly took a trip down to Fairlop to check out Essex's fashionistas. The name Essex Fashion Week was rather optimistic as it only took place over three days. Thursday was press day, Friday was for student's to display their wares and Saturday was the main day were all the celebrities were in tow. Taking place in a spacious marquee, there were a smattering of celebrities such as Jo Wood and a few stars from The Only Way is Essex aka TOWIE, until yesterday I had never seen the show so I did not recognise the TOWIE stars. I am aware that Essex Fashion Week was incorporated into the show as a few members of the cast took part in it. For such a low brow event it certainly notched up quite a few decent sponsors such as New Look as headline sponsor and Funky Mojoes and I hear that Janice Dickinson came on board as host on Saturday.
Thanks to Sassi PR for inviting me.