Stylist

So the MediaGuardian 100 power list was published this Monday and featured the movers and shakers in broadcasting, newspapers and magazines, digital media, advertising, marketing and pr and the media business. Jane Bruton, editor-in-chief of Grazia magazine, the country's top weekly glossy made the list for the third year running. Life has been a roller coaster for Bruton since the launch of Grazia in 2005 which has included winning award after award, being named 'media icon of our times' by the PPA. The nation's favourite weekly also went one step further by publishing the magazine live in a perspex pod at Westfield shopping centre last November.

However, Bruton and her posse better watch their backs because there is a new pretender to the crown. Stylist is a fashion and style magazine that is set to challenge the mantle. It is aimed at career women aged between 20 and 40 who lead very chic and affluent lives and will contain topics such as travel, relationships and careers. The publication is published by the same company who produce Shortlist (which is aimed solely at men) and will be distributed free in hip cities like London, Birmingham, Manchester and Glasgow.

Stylist will be distributed every Wednesday from October.

Stylist: The Interpreters of Fashion

If the documentary, The September Issue is anything to go by, Anna Wintour is not an easy lady to please. So it is interesting to read her complimentary words in the forward for Stylist: The Interpreters of Fashion. I came across this book in a post by The Capitol Fashionista and having written a blog post on stylists a few months back I was piqued with interest so I decided to check it out. The book does not just cover stylists who dress the rich and famous; it goes much deeper than that. It looks at characters who have created some of the most powerful images in magazines, fashion shows, TV and advertising. Stylist is full of image makers, editors, taste formers and visual provocators.

16 top stylists are featured in this whopper of a coffee book and were selected by editors of style.com because of their original ideas and iconic status. The lucky 16 are Polly Mellen, Camilla Nickerson, Carine Roitfeld, Grace Coddington, Karl Templar, Alex White, Melanie Ward, Joe Zee, Brana Wolf, Andrea Lieberman, Paul Cavaco, Venetia Scott, Tonne Goodman, Lori Goldstein, Edward Enninful and Carlyne Cerf de Dudzeele. Stylist is written by Sarah Mower, contributing editor of Vogue (recently appointed ambassador for new talent by the British Fashion Council) and really goes into the nitty gritty work of the stylist but it is presented in a way that is beautiful and ever so glamorous. Between 16 and 20 pages are devoted to each personality with photo spreads of their work displayed as well as images of the stylist and a mini bio. This book is a must have for anyone who is passionate about fashion.

Stylist: The Interpreters of Fashion is available to buy at amazon.