The Book Trailer

It is Oscar time again and I am really excited. I love the whole buzz around the Academy Awards, seeing all the A list stars dressed up to the nines and watching all the films, actors and directors who have made an impact last year. Now the academy may not always get it right but the event certainly makes damm good entertainment. Popular actors and respected directors may be able to sell a movie to an audience but it is the trailer that gets bums on seats. Movie studios spend thousands of pounds putting together the trailer of a film to look right as this is the bench mark that people use on whether to see it or not. The book publishing industry has got onto the act and we now have trailers for books. Hence author, Lorelei Mathias who produced a trailer for her book, Step On It Cupid (below) which is based on the life of Amelie, a sassy advertising executive who has everything except the right guy. Not one to give up while she is ahead, Lorelei has come up with another promo ad for her new title, Lost for Words (above) which is the tale of Daisy, a book lover who slogs away at her job in a publishing house till a tall and handsome stranger starts work there. Both books are published by The Little Black Dress Books, who I blogged about here.

Check out both trailers and tell me what you think.



If these videos otherwise known as vidlits have tickled your fancy then read this article in The Bookseller which was written by Lorelei Mathias herself. She discusses the popularity of viral marketing in promoting books. It certainly makes interesting reading - excuse the pun.

http://loreleimathias.com/images/Bookseller%20Viral%20piece.jpg