The Rachel

She's cute, tiny, girly and a total fashionista who lives and dies for her passion; basically a real life Carrie Bradshaw. Rachel Zoe is not joking when she claims that fashion is her drug. The super stylist collects Birkins - which she dubs, The Birk - like some people collect stamps. I could never grasp the whole Rachel Zoe thing since magazines started raving about her a few years back up to when she released her book, Style A to Zoe. So when I heard that she was to star in her own reality show I was very quick to scoff. The twenty minute preview of The Rachel Zoe Project did not do Ms Zoe any justice as we saw her personal and private life full of drama (read my blog post here). Then I watched the first three episodes and somewhere between the first and second, I was hooked. Rachel Zoe's life is like a fairytale; she is like a godmother albeit a petite one and gets to play with clothes all day. Attending fashion shoots, show houses and meeting with designers to find gorgeous outfits to dress her celebrity clients in. Despite the conflict between her key staff members and several dramas, Rachel never flips and instead maintains her composure and treats her staff like they are her equal. Moreover, our super stylist has an amazing home life which she shares with cute hubby, Rodger who is clearly head over heels in love with her despite the fact they have been together for over 15 years. The Rachel Zoe Project is totally compulsive viewing the same reason why people love The Hills because Rachel is living the life that many ladies aspire to.

After 15 years as a stylist, Rachel is taking it the next level by building The Rachel Zoe brand. Whether she pulls this off is any one's guess but I am damm sure that she will give it her best shot. Watching the show does throws up a few questions. Such as does Starbucks sponsor the show? Every character is seen donning a Starbucks cup in practically every scene, so this is either amazing product placement or Rachel and her posse are some of the most caffeine addicted fiends that we have ever seen.

The Rachel Zoe Project is on Bravo TV on Tuesdays