Online Fashion 100

How many times have you picked up a magazine and come across a guide to the movers and shakers of fashion, business and media? London's Most Influential People by the Evening Standard and The Media 100 which is brought to us by The Guardian. Now we have Online Fashion 100 which gives us the heavyweights behind the UK's online fashion industry. Online Fashion 100 is a 'who's who' guide for everyone who wants to know about online fashion and in there you will find entrepreneurs, bloggers, marketers and photographers. Online Fashion 100 is brought to us by Leon Bailey-Green who is an online fashion consultant, digital marketing strategist and blogger. After reading this guide - which is well overdue - I decided to seek out Leon and ask him a few questions about this exciting project.

How long did it take you to compile the list and did you have anyone working on it with you?
I began working on it in January, although most of the work went into it six weeks before release. I did everything myself - the research, writing, images, design etc.

How did you get The Independent and Schway onboard?

They were really keen on the idea and it was great to get the support from both of them. Schway is going to be everywhere soon!

I am a big fan of Nicky Hambleton-Jones and was delighted to see her involved in the project. However, some would say that she is an 'interesting' choice. What were your reasons for choosing her?

I've met Nicky and all I would say is that she's creative, business savvy, successful and genuine. She was an obvious choice to give an all round view of the impact of online in the fashion industry.

We had four bloggers in the top 40, do you think that we are now at a stage where bloggers are taken seriously and seen as here to stay?

I should stress the list is compiled in random order to make everyone equal. I think there is still a way to go but nowadays if a blog can demonstrate its visitors numbers and quality of audience it'll go places, and be taken seriously.

What are the medium and long term plans for Online Fashion 100?

Medium term, it's a secret! But long term I can tell you that there will be another one in 2010 around March. I will use a panel to suggest names, but it will still be my final edited choice and will continue to contain names of those on the fringes of the industry not just those deep in it.

Your own blog is very lively, how much of your time does it take?

I find it quite relaxing. When I write it gets me thinking. I get a lot of emails from brands, pr agencies and students, asking for advice and opinions. That's the rewarding side and makes it all worth it.

Describe a typical day in the life of Leon Bailey-Green.

Working, lunching and numerous meetings!

I have a few exciting things coming up like my next eBook which is going to take quite some time to produce.

You can download a copy of Online Fashion 100 here. You can also check out Leon's fantastic blog here.

Leon supports www.b-eat.co.uk

Photo courtesy of Metropolitan Hotel