Wednesday, 2 December 2009

My Space - Ruki Garuba from Neon Style by Ruki Garuba


Ruki Garuba has a totally fabulous life; glam job as a stylist to artists such as Jay Sean, Keyshia Cole and Kelly Rowland and when she is not savouring the LA sunshine she is hot footing it between London and New York. To keep us abreast with all her activities Ruki has launched a blog called Neon Style by Ruki Garuba which is a collection of her thoughts and personal style.  Ruki cut her teeth at Pride magazine where she went on to become beauty and fashion writer of the UK's bestselling magazine for Black women. After doing some PR for major fashion brands such as CAT and Quicksilver, Ruki eventually settled into her passion for styling.

Describe the concept of Neon Style
Neon Style is a place where I share my fashion moments with the world. I talk about everything from sexy new shoes, sneak peeks back stage of shoots as well as what’s inspiring me. I want the readers to be able to get into  my mind, not just as a celebrity stylist but someone who is constantly growing and fine tuning her craft. 

Where do you scribe?
Any and every where. In my bed, on my sofa, by the pool and some mornings from my sunny balcony in L.A

Why those places?
I tend to do a lot of magazine reading in bed, searching the web and general research and prepping for shoots so that sometimes inspires blog entries. I also have a short attention span so I like to do ‘something’ else at the same time as watching TV, and that’s normally either Twittering or blogging. And if I need extra inspiration I take a cup of tea and some chocolate Hob Nobs and write from my balcony.



What is on your bed, desk and sofa at the moment?
I share my bed with my MacBook and a pile of pages I rip out of magazines with the intention of filing. My desk has fashion reference books, shoes boxes, accessories and lots of snacks. My sofa has a notebook, pen, Blackberry and TV remote that I mean to tidy away but never do.

What form of inspiration do you have on the wall ie photos, magazine cuttings or extracts?
Pictures of my mother when she was young – her sense of style inspires me. Framed collages of my childhood pictures, family members, vacations and friends. Magazine pages of fashion moments I wish I created. Things that basically make me smile and remember where I’m going and where I came from.

Do you keep a tidy office or are you a messy worker?
I keep a pile that would look messy to the untrained eye but I can tell you exactly what is in each pile. I am also a hoarder so I hold onto things like backstage passes, tour passes, a printout from the first gig I did at Paramount Studios. Memories keep me going when I’m stressed or losing sight of the prize.  

You can follow Ruki's blog here
You can follow her on Twitter here

2 cool comments:

Adrienne S. said...

I love the fact that she has Oreos on her desk. Great post!

Ronke said...

Yes it is a great post... there's actually Oreos and Digestive biscuits... My girl is a hog! Love ya sis! xx