Retail report: What’s the deal with Egg?
7 hours ago
To me loaded is right up there with Playboy in the 1950s and Rolling Stone in the 1960s. It changed the magazine industry completely and even more than that it weaved itself into the fabric of society.
Derek Harbinson, editor of loaded between 1997 and 1998.Who remembers loaded magazine? During my weekly browse through amazon I came across a book called Getting Away With It: The Inside Story of Loaded by Tim Southwell. Along with the infamous James Brown (journalist not the singer) and Mick Bunnage, Southwell created loaded which was a publication that celebrated British men having the time of their lives. Unlike their counterparts, Arena, GQ, Esquire and For Him (later rebranded as FHM and found success as a loaded imitation) which took themselves very seriously, loaded took a lot of pleasure in making fun of themselves. The publication launched in 1994 selling just over 59,000 and went on to sell an almighty 400,000 plus in 1997. This was in an era where men's magazines were relatively new so it is no surprise that Southwell has touted loaded as the greatest magazine that the world has seen and of course being a respectable journo he set out to document his experience in a book which was published in 1998.
Being English is not about being obvious or sexy - it is about being interesting and illogically brilliant.
Luella Bartley, 2010After a good few years of collecting style books I have finally grown weary of them, I mean there is only so much you can gain from reading about how to be chic isn't there? Last year I kept hearing that hip designer, Luella Bartley was writing a book on English style which intrigued me as I am an admirer of her work but then it went all quiet. Last week while having my weekly browse through amazon I came across Luella's book which is called Luella's Guide to English Style so I snapped it up. Luella actually started off working in fashion journalism before she launched her collection so I was actually expecting the book to be along the lines of The Meaning of Sunglasses which is written by popular fashion journalist, Hadley Freeman which is an A to Z of fashion. In contrary, Luella's book is comprehensive and historic look at English style.