Fashion's Night Out 2010

Fashion's Night Out kicks off tomorrow over here in the UK with a huge boganza of pop up stores, product launches, music performances and makeovers. Practically every shop worth its salt is putting on something special for the event which will be mirrored in various cities around the world. However as can be expected it is the Yanks who have gone the whole hog; as well as hosting the biggest fashion show in New York history there will be lots of parties, live performances and shopping events taking place over the Big Apple this Thursday. To celebrate this event, CBS are making a one off documentary about the build up to NYC's Fashion's Night Out. The programme will show the staff from Vogue and how they work with stakeholders such as CFDA and NYC & Company as well as various celebrities and designers on the big night. It looks like Fashion's Night Out has really caught the imagination of the public because the new series of Gossip Girl will be dedicating the first two episdoes to the event. Serena, Blair and co will be seen taking part in various fashioney activities in Manhattan. Vogue editors, Hamish Bowles and Lauren Santo Domingo will also make a cameo in the episodes. Talk about art imitating life. The concept of Fashion"s Night Out was created by Anna Wintour in a bid to get people shopping again despite the recession. The first Fashion's Night Out was launched last year in New York and London and was an amazing success so no surprise that it is being repeated this year and rolled out to different cities. 

This time last year I was in New York for their Fashion's Night Out (big sigh of reminisce) and there was a really great atmosphere. My mate and I went in and out of the shops in downtown Manhattan listening to the music being spun by the DJ's and sipping the complimentary drinks. The event has really moved up to another level with a slick website for each country taking part and great social media presence but my only concern is that maybe the event has got too big too fast. I find it hard to find the events on the NYC and London websites and the number of events seem rather overwhelming. Navigating the West End is a feat in itself but doing so while trying to get to events for Fashion"s Night Out will prove very challenging. 

For more information on Fashion's Night Out in London click here and for events on NYC Fashion's Night out click here.

Fashion's Night Out will be aired on CBS on Wednesday 15th September in the US. Not sure when it is hitting the UK but as soon as I find out I will send out a tweet or two.