Thursday 23 September 2010

Marie Claire Presents the Maybelline Pop-Up Shop

You all know I love a pop-up store so I had to get down to the Maybelline Pop-Up Shop presented by Marie Claire which is in Covent Garden. The store which has been created specifically for London Fashion Week is the first of its kind in Europe. Maybelline Pop-Up flung its doors opened on 16th September in Covent Garden and they have been inundated with visitors since then. The store is a 600 square feet emporium with a smooth white alabaster exterior and a very light and airy interior. The wooden floors and white walls meshed with the brightly coloured make up and branding materials provide a sense of intimacy without feeling cramped. The treats on offer are complimentary manicures, makeovers and eyebrow threading. You can also purchase the latest limited edition of Marie Claire (you know the one that the subscribers get and we ordinarly folks don't) as well as the latest make up items. Pinned up on the wall are images of models donning the latest make up looks from the catwalk which the Maybelline make up girls are on hand to recreate. It is also a place to go to get lots of advice on the
The lovely Yrsa and I took a trip to the shop and had a very nice wander. The make up artists were very nice and friendly and keen to help. I had a manicure done which was pretty top notch and Yrsa had her eyebrows threaded and she did not feel any pain at all. Now I have been getting my eyebrows threaded for a good few years and always feel it so I was amazed when she told me this. This place is a must for all beauty junkie and for any respectable lady who wears make up.

The Maybelline Pop-Up Store is open till Sunday 26th September so make sure you get in there. The address is 18 Shorts Garden, Seven Dials, (just off Neal Street) Covent Garden, London WC2H 9LD.

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