Wednesday, 22 September 2010
Another season and another exciting installment of The Look Show returned in conjunction with London Fashion Week. Once again it took place at The Saatchi Gallery and there were the delights of free champagne and canapes as well as various pamper treatments. There were also performances by Gabriela Clini (in the pic below), Diana Vickers and hip US group, The Like. Apparently there were numerous C-list celebs in tow such as Jamelia, X Factor's Jo McEldery, Shane Ward, Martine McCutheon but I only spotted a bleary eyed looking Callum Best. I met up with the lovely Yvonne from Pretty Stylish London and we indulged in a makeover courtesy of Benefit.
Look magazine and the aim of the event is to showcase the new season's trends from high street stores. The event made its official debut last February and was a huge success (read my previous blog review here) and as LFW concentrates on what we will be wearing for next Spring and Summer it is refreshing to see what the trends are for this season. High street brands such as M&S, Oasis, French Connection, Mango, Dorothy Perkins, River Island, Warehouse, H&M, Office, Monsoon, New Look and Next all showed their wares for this autumn and winter. The looks that I saw were the inevitable camel shades and aviator jackets; I wouldn't throw those ankle boots or shorts away just yet as they are still going strong. There were still a few capes around and jumpsuits as well as maxi dresses. Office employed the use of dancers to show off their 60s sci-fi themed shoes. I did see some really lovely pieces; such as the gorgeous crepe shifts, floaty tunics and jersey dresses from French Connection and Dorothy Perkins had a selection of wonderful prints on maxi and midi dresses and vintage florals. Monsoon never fail to impress me with their exotic colours, beautiful fabrics detailed finishing and their a/w 10 range has not let them down. It is full of lots of delights of quirky prints, wonderful hues with draped chiffons, fluid sheers and sequin embellishment. The fashion show takes over just under an hour but it is well worth it, with great models and a thumping soundtrack, this is one of the most fun fashion shows I have ever been to. To top that off we were given a goodie bag rammed full of beauty products and accessories. Not a bad way to spend a Friday afternoon.
Keeping up with the blogging trend, Look magazine also ran a blogging competition where they invited several bloggers to come down and review the show. You can read all about the comp and all the reviews here.