Fashioning February: The Look Show

As I mentioned in a previous post, Slave to Fashion Britain has the best high street in the world. With gems like H&M, Oasis, Mango, Zara, Miss Selfridges etc we are really spoilt for choice when selecting high fashion at reasonable prices. So what better way to celebrate this by holding a fashion show that features items that will be available in store and online right after the show. While items shown on the catwalk do not make their appearances in the shops till six months later the pieces featured at The Look are immediately ripe for picking. The show was hosted by Look magazine and took place at the swish Saatchi Gallery on Saturday. It was the first ever high street fashion show that took place during London Fashion Week with Look being the only fashion magazine to be part of London Fashion Week. The fashion stores that took place were Reiss, French Connection, H&M, Dorothy Perkins, Mango, Miss Selfridge, Marks & Spencer, Next, Oasis, River Island, Warehouse, New Look, Zara and Asos.com.

Now I am not really a fan of Look magazine as I find that it is a bit too much like a catalogue; I am more of Grazia girl but they really pulled out the stops for this event. It was a pretty slick operation from start to finish. It all kicked off with a champagne reception with tasty canapes; I am proud to say that I lived up to my so called 'bligger' mantra and stuffed my face silly. My excuse is that I did not have time to stop for lunch so I was famished by the time I got to the event and hey a lady had to eat right? Then it was up to the actual show itself. There were a few minor celebrities in the crowd such as Mollie King from The Saturdays and Beverly Knight. The show kicked off with supermodel, Erin O'Conner opening with Reiss with other stores showing off their wares. The themes were florals, shorts, jumpsuits, blazers with shoulder pads and rolled up sleeves as well as a lot of prints. Pop diva, Pixie Lott performed one of her hit singles and demonstrated why she is being touted as one of the country's finest talents.

Unlike catwalk shows where only the front two rows are given goody bags, The Look Show gave goody bags to everyone who attended and these bags which were designed by Olivia Rubin were bulging with products. Inside were a bar of Thorntons chocolates, a scarf from Dorothy Perkins, a small bag from asos,  nail polish from nubar, bangles from DIVA, another one from Tallulah Tu, rose petal salve from Rose & Co Apothecary, moisturiser from Purity,  necklace and earrings from Hannahmakesthings.com,  soft curl cream from Toni&Guy, notepad from Kipling, necklace from Rosie Fox, lipstick from Guerlain, woolly hat from Chelsea Girl, sunglasses from The Laden Showroom, H&M magazine, a bottle of Evian water, a £25 voucher from Next and of course a copy of Look magazine. Basically everything but the kitchen sick. Overall it was a great celebration of fashion from the high street and really exciting to see such vibrant and stylish yet accessible outfits on the catwalk.