London has it’s fair share of style icons and it’s incredibly difficult to pick just one for the city which boasts some of the most diverse fashion styles in the world. Of course, there is Kate Moss. She is known the world over as a fashion icon with millions emulating her style, so much so that she has successfully made the transition from model to designer. But for me, she is too obvious a choice. London needs a rebellious, wild youngster who breaks the rules. Enter Daisy Lowe.
Daisy Lowe’s fashion star has been steadily rising since her first Vogue Italia shoot in early 2006. With campaigns for Louis Vuitton and Marc by Marc Jacobs as well as editorials for the likes of Vogue Italia, W Magazine, Instyle and Nylon, she has proven herself to be a true fashion darling. Her rock and roll heritage gives her a natural edge over her peers, effortless attitude and the kind of confidence you can’t fake.
Although her signature look is a quirky, understated chic take on grunge, Daisy can also pull off red carpet glamour like a pro. But it’s her off duty looks I love the most, as she’s not afraid to mix it up and take risks. Beaten up high tops and leggings one day, prim and proper white tights with mary-janes the next, both extremes pulled off with rock chick style with aplomb. I think Vivienne Westwood best summed her up when she said; 'She's a bombshell…she looks super sexy all the time. She's one of those lucky girls who never needs to try to be anything other than herself.
Reena Rai is the founder of Fashion Daydreams.
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