Describe the concept behind Vex in the City.
I didn't really start blogging with a concept in mind. It was (and still is) just an outlet to share my love of beauty and skincare products with like minded people who appreciate a good lipgloss when they see it. However, I wanted to make it relevant to those who were also having difficulty finding reviews of make up products or swatches on skintones similar to their own. When I get messages from readers thanking me for doing certain swatches or for discussing a particular product then I know I'm doing okay.
Bloggers have had a huge impact on the media and we way we view it. A journalists job is to deliver the news impartially, whereas bloggers have the freedom to add their own opinion to a story which has the potential to reach millions. From a beauty bloggers perspective, I'd rather read a review of the latest mascara from an ordinary consumer on their blog, than take the word of a glossy magazine that has been paid to feature the brand in question.