Hot Reads

For those of you who don't know I work in marketing and have done for a few years now. I am sure you all know that I am very passionate about books and I think they get a pretty bad rap from society. They are not seen as cool as music and not as cultural enriching as films and to some people books are seen as downright stuffy and boring. Let's face it reading a book takes a bit more effort that watching a film and listening to an album so I can see why they are not as appealing. One of the ways to deal with this is by promotion and good old PR. The medium of PR may be a pain in the arse to some but when done properly it can be very powerful and not to mention beneficial. Therefore I am always interested when I come across new marketing campaigns to promote books especially collaborations. I love to see collaborations with books whether it is a tie in with a film, or a competition such as the Costa Book Awards and the Galaxy British Book Awards.

So I was quite excited when a press release from Harper Collins hit my in-box yesterday informing me about an exciting project that they are working on with asos. Hot Reads focuses on six new titles that are aimed at sassy young and stylish women. The project is a media partnership between the two companies pushing titles like The Carrie Diaries by Candace Bushnell, I Heart Paris by Lindsey Kelk, Candypop by Lauren Laverne, I Remember You by Harriet Evams, Scandalous by Tilly Bagshawe and Fortune by Megan Cole. A brand new website for Hot Reads has been created where each book will be highlighted every two weeks. Each book will have a themed page where readers will be able to find out more about the book and author. There are also various competitions and giveaways up for grabs. Hot Reads will be promoted on asos.com, the newsletter and the magazine. It is very apt that they are kicking off the campaign with The Carrie Diaries by Candace Bushnell and with the new Sex and City film on the horizon it is only just right. Well I love asos and now I have another reason to visit their website. 


You can check out the Hot Reads website here.