The term broadcasting means to send a message to many people and a few years ago in the good old world of terrestrial television that was exactly what TV did. Now in the era of cable and Freeview and about a zillion channels on offer, TV stations are becoming more niche. We have MTV, E4, Zone Romantica, Zone Thriller, E! and numerous others which are all aimed at different audiences and the process of narrow casting is being applied. UKTV has got this down to a tee, in 2007 after going through some major rebranding they launched, Dave which is a blokey channel dubbed the home of the witty banter. Programmes such as Top Gear, Never Mind the Buzzcocks, Have I Got News For You and Dragon's Den are featured on here.
This week saw the launch of Really (taking over the now defunct UKTV Gardens) which is a girlie girlie channel that is home to hip reality shows which ladies are not ashamed to admit that they watch. We have shows such as What Not to Wear, Spendaholics, Mary Queen of Shops, The Clothes Show and The Rachel Zoe Project. What an exciting line up! I was so thrilled when I heard and in terms of appealing to 18-35 year old women, UKTV have nailed it on the head here. Along with Dave, Really joins the likes of Alibi, Eden, Gold, Yesterday and Home which is a new home and interiors channel.
You can find Really on Sky 248 or Virgin TV 267. Enjoy!
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