London Fashion Week - September 2009

As well as a brand new location at the swish Somerset House this season's London Fashion Week will be hailed as the one where bloggers were welcomed with open arms by PRs. Also what impressed me about LFW was the relaxed rules with regarding backstage access. It seemed that there was more action going on backstage than on the catwalks. Interviews with designers, models, make up artists, fashion journos and celebs; it all went on back there. Also the use of rich media in the form of videos, podcasts and audio kept fashion lovers round the world in the loop.

Here are just a few videos that I have come across about LFW September 09.

Daily Mail Online
Deborah Arthurs, from Femail goes back stage at LFW to see the preparations the likes of Alice Temperley and Jasper Conran. 



Very.co.uk
 
Louise Roe looks at trends for the next season that are in the shops right now.




Grazia

Katie Jacobs, fashion assistant from Grazia catches up with Caroline Charles and Sass & Bide and has a chat about their collection.


New York Times

The Grande Dame of fashion, Suzy Menkes pays homage to London and their fashion scene.