Fashioning February: Face Hunter Takes Manhattan

I was blown away by the video that Scott Schuman aka The Satorialist made for Intel last month where he talks about what inspires him to do his blog. So I was really excited when I came across a post on LDN Fashion about a project that Yvan Rodic aka Face Hunter is working on with NOWNESS. It consists of a sense of videos set in each of the fashion capitals - New York, London, Milan and Paris. NOWNESS is owned by LVMH Moet Hennessy Louis Vuitton and part of their digital remit is to create inspiring videos about fashion, art, film. music, design, travel and sport. With his voyeuristic yet open approach, Face Hunter fits right in with the mix and the trailer for the films is very captivating to watch.

Yvan does make some very interesting comments about the nature of street style fashion.

Lately I have observed that in London and New York I am started to meet people who are fed up of being photographed all the time. But that is still a small figure compared to those who are dying to be famous for a few minutes. Nowadays if you observe the younger people who are born with the internet they consider themselves like a mini brand and having a Facebook page is like a personal advert campaign to them and any opportunity to be photographed on a street style blog gives them more visibility to get more followers and more people to know them.

He also compares Fashion Week to speed dating because of the apt of making a connection with the special person in order to create a beautiful picture. It was only this time last year that Face Hunter released his self titled book which contained the best looks from his website along with his witty observations. The book went down a storm with fashionistas everywhere who rushed to add it their collection to go with the book by The Satorialist.

The Face Hunter series launched on Tuesday and you can watch the rest of the documentaries when they air on NOWNESS.