Fashioning February: Goody Bags Galore

No decent fashionista leaves a fashion show without a goody bag. These are mainly placed in the front row (sometimes second and third depending on how well off the designer is) for the creme a la creme such as top editors, buyers, celebs and certain bloggers. The idea of the goody bag or swag as they are now being referred to, is so you buy into the brand and give it a favourable review. They come in the form of fancy designed cardboard bags or recycled cloth ones and they can contain anything from perfume, tshirts, gift cards, make up to bottles of water. The quality of the bag really depends on how rich or generous the designer is feeling at the time or whether they have been able to find a company to sponsor them. Some bags can often be more style than substance with nothing more than a bottle of water and a mere magazine inside. However due to the recession it is no surprise that goody bags lack the lustre that they used to have in more buoyant times. Some designers do try their best though; during my adventures at London Fashion Week I managed to collect several goody bags and this is what was in them.

The Look Show
Bottle of Water
Look magazine
H&M magazine
H&M leopard clutch
New Look chiffon scarf
LMS Spotlights active cell regeneration
Marks and Spencer sunglasses
Monsoon jewellery
Rimini eyelashes
Label M sea salt spray
Natio rose water camomile skin toner
Kleenex tissues
Urban Decay eye pencil
Nails Inc nail polish
Next just pink lip balm
John Galliano perfume sample
Natio facial cleanser
L'Occitane hand cream
Natio moisturiser

MAC
Press releases and look books
Notepad
Lipcreme
Skin Base
Eye Creme

Jazzkatz
Vauxhall Fashion Scout notepad
Bottle of Vitamin Water
Label M fizz control serum
Label M mesh styling

Jaeger London
Bazaar magazine
Bottle of water
Bar of chocolate
Label M split end sealer compact

Paul Smith
Optimistic perfume
Paul Smith notepad

Bunmi Koko
Cupcake by Louise
2 cans of Red Bull
2 packs of Ferrero Rocher chocolates
2 packs of Borders cookies
2 packs of No7 colour eye palette
Sanctuary shower gel
Cargo concealer and foundation
Pen
Cargo mascara

All in all not bad at all and much appreciated.

Check out this hilarious video about goody bags at New Zealand Fashion Week.