Wednesday, 23 February 2011

Fashioning February: London Fashion Week February 2011

I wasn't planning on doing a round-up post for London Fashion Week AW11, I was just going to post reviews of certain shows and events but as I have had such a crazy few days I decided it would a shame not to tell you about it. LFW 2011 was definitely the best I have ever experienced, from the moment I went to pick up my press pass in the congested registration area of the British Fashion Council (BFC) tent it was go, go, go.

Friday
First of all it was the obligatory pop in to the press room to pick up press packs and do some people watching. I forgot that it was BYOL aka Bring Your Own Laptop and the room was packed with journos and bloggers tapping out their copy. I rushed over to Holborn for The Look Show (review over here) where I bumped into fellow bloggers Archna from PunchBowl Blog, Nneoma from twentyteneightyfour and Muireann from Bangs and a Bun.

Sunday
I planned to spend the day hopping between Fashion Mavericks at Strand Palace Hotel and the BFC tent but before that I had more important matters to attend to, such as getting my make up done at the MAC booth. After that it was the Jasper Conran show which offered us a monochrome feel with sleek A line dresses and skirts with jersey tops and blazers. I made my way to Vauxhall Fashion Scout to see Jazzkatze where I saw loads of floaty, chiffon material in the form of blouses, shorts and cutesy dresses. What I loved most about this collection were the hair which were lovely up dos with a string tied round sections of it. Then it was onto Fashion Mavericks where I saw up and coming designers such as Enya Patricia (interview with her coming up shortly) and Hamra Alam. There were both great but I was gutted that I missed Kiki Kamanu because she had some brilliant designs including handbags made out of Ankara cloth. Watch out for an interview coming out with her very soon. I managed to catch the Jaeger London show which was a special event for Vodafone VIP customers. It was hosted by T4's Jameela Jamil and displayed what the line does best; smart structured tailoring but this collection had splashes of vibrant colours interjected amongst the muted ones. Then it was off to my final show A La Mode at Charing Cross Hotel. The event had been running since Friday so Sunday was the last day. I was treated to collections by Lunar Skye which was a selection of wedding dresses, Omar Mansoor which comprised of some glorious evening dresses, Zed Eye which was more directional with fantastic mix of different fabrics and Eveae West by Egypt which were a treat of short sweet dresses.
Monday
I was going to take this day off to rest but an impending interview and more scintillating shows lured me out of my house. At Somerset House I headed to the screening room to catch the short film by Fred Butler Style and was taken away by the wonderful cinematography. After that I headed off to see Todd Lynn in the BFC tent where I saw some really lovely fur stoles in the collection. This was the first collection I had seen that contained both men and women's wear and he did it very well. There were a lot of muted colours here with a couple of bright red outfits, cool knitwear as well as biker jackets. Then it was back to Fashion Mavericks where I saw designers Susana Bettencourt, Sarahi House of Fashion and the end of Fabryan. Then we popped across the road to The Savoy to see Paul Smith; the lavish surroundings of the venue was perfect for what is regarded as one of the country's finest brands. Tinie Tempah may have kicked off the black thick rimmed glasses trend but Paul Smith was definitely legitimising it when he sent his models (male and female) down the catwalk rocking the preppy come Englishman/lady look. From the understated style of Paul Smith to the flamboyance of Bunmi Koko who showed at Vauxhall Fashion Scout later that evening. All I can say is wow! Out of the shows that I have seen that was the one that blew me away in terms of creativity, vibrancy and the use of colour. Bunmi Koko is one to watch for the future. My last stop was Samantha Cole London which was just upstairs and this was a dark slightly Gothic collection of dresses made in leather, velvet and jersey. This was a really dramatic and powerful collection which was exacerbated by the fact that the show took place in two different rooms with the models flowing from one room to another.

Although LFW is scheduled over six days I am afraid I only lasted three. I know it sounds like a cliche but rushing round to fashion shows is such hard work darling!.

2 cool comments:

twentyteneightyfour said...

Awesome to finally meet you even if it was very brief (and I had possibly consumed far too much of the free bubbles and not enough M&S canapes). Are you planning a blogger meet-up any time soon?

subettencourt said...

Thank you for coming to the show!! I hope you enjoyed it!
Susana Bettencourt