outraged employees from Newsweek used it to fight back against the closure of the paper. When the well respected publication announced plans to merge with The Daily Beast, employees of Newsweek created a Tumblr page stating Save Newsweek.com, this gained immense interest from the media and public and caused Tina Brown the owner of The Daily Beast to announce that Newsweek was here to stay.
Oliver Zahn who is editor of Purple Fashion and photographer, Terry Richardson. More importantly huge fashion bibles such as Vogue and Elle have launched Tumblrs. While Twitter is adored by those who have a way with words, Tumblr is for those who are visually stimulated. However, what makes the platform stand out is the reblogging function (similar to retweeting) which gives the brands more impetus. Rich Tong, fashion director from Tumblr demonstrated the company's relevancy by his presence at New York Fashion Week where he took part in panels such as Fashion and Beauty Blog Conference aka FABB hosted by Lucky magazine and the IFB Evolving Influence conference. It looks like Tumblr is now the new fashion accessory.