Describe the concept of your blog.
WhatSheWears.ie started out as a celebrity style and fashion blogazine but I now also cover beauty trends, stylish city features and shoot behind the scenes videos of fashion and beauty events. Every week there's a competition and a weekly newsletter too.
At home in my living room, which is also my office. In Dublin, Ireland.
Where do you scribe?
I work on WhatSheWears.ie three days a week from my home and due to the size of my apartment; my office is my living room and vice versa, with a Nespresso coffee machine close at hand. Some days I am home based mostly writing and updating the site and others I am attending fashion events in Dublin, viewing collections and sometimes meeting with publicists. I set up the site in February 2009 and for the first year I just wrote and developed the site. WhatSheWears.ie has now developed into a part time business and I also write for and run MSN Ireland's fashion channel. Two days a week I consult in online communications helping brands embrace the internet, so you could say that I wear two hats as the brands I work with are not fashion or beauty related.
My PC, a printer, files, a bunch of magazines, my iPhone, my diary, product samples, my video camera and a cup of peppermint tea.
What is on your desk at the moment?
My desk is messy but I try to keep the rest of the room tidy.
Do you keep a tidy office or are you a messy worker?
I'd love to! Please fix it for me to go this year.
Will you be attending fashion week and if so in what capacity?
Check out Anne Marie's blog.
Follow her on Twitter.